Friday, May 20, 2022

Be part of Harley-Davidson 120th anniversary in Milwaukee

Harley-Davidson will celebrate their 120th anniversary in 2023, with the main event a four-day festival in July next year, in Milwaukee. The best part of that is, you could be there, with a return trip for two on offer from the bike maker.

“We invite everyone, riders, non-riders and fans around the world, to join us in Milwaukee next summer for the Harley-Davidson Homecoming, where we will celebrate 120 years of our incredible brand,” Harley-Davidson president and CEO Jochen Zeitz said.

Now on to the competition. Harley-Davidson has launched “The Road to Harley-Davidson Homecoming Challenge”, where riders and non-riders alike, across the world, can participate to earn virtual badges, win daily and monthly prizes and enter a sweepstakes.

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The grand prize is a trip to Milwaukee to participate in the Homecoming event. The six month long contest runs in three phrases (each phase lasting two months) and will feature new riding challenges and non-tracked engagements in each phase.

The challenge reflects the rich heritage and impact of Harley-Davidson over the years and mirrors the personal relationship riders have with their cherished bike. It’s all about the brand’s legendary history, while also looking forward to the future.

Phase one of the challenge is dubbed Kickstart the Passion and runs from April 1-May 31 this year, focusing on the beginning of the Harley-Davidson brand in 1903, playing into riders’ first spark with the brand.

The riding challenge in this phase involves a combination of Harley-Davidson app and web activities. To participate, simply download the app from the Apple App Store or Google Play, and track every ride you do.

You can add bonus entries by checking in at Harley-Davidson dealerships too. Visit and complete weekly and monthly activities. For non-riders, this is your opportunity to be involved and win prizes too.

Through the course of the challenge, miles will go towards a rider’s overall total points on the leader board. Non-tracked engagements help to fill activity gaps between rides, playing an important role in connecting riders on a deeper, emotional level.

In addition to mileage-based riding challenges, there are other chances for riders to collect virtual badges and enter sweepstakes for the chance to win. Full terms and conditions can be found on the Harley-Davidson website link above.

Details on future phases of the challenge will be released at a later date.


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Andrew Jenkin
Andrew Jenkin
Andrew Jenkin is a motoring enthusiast, with a passion for two and four wheels. It's pretty much a given there'll be at least two motorbikes in his garage and he needs no excuses to hit the open road. Andrew grew up reading magazines like Street Machine and Heavy Duty and has a love for all things performance.


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