Lamborghini smashes sales figures record
Lamborghini has smashed its own sales record in 2019

DRIVEN by the success of its super SUV, the Urus, Lamborghini has increased sales of its vehicle range by 96 per cent, to 4,553 for the the first half of 2019, setting an all time sales record along the way.

Proving just how significant those numbers are, they even surpass the full year sales numbers for 2017, with the bulk of the sales coming from the Urus SUV, with some 2,693 examples delivered so far this year.

“Lamborghini continues to be in consistently good shape. Delivering another new all-time high, for the fifth consecutive half-year, confirms the sustainability of our brand, product and commercial strategy,” Lamborghini CEO Stefano Domenicali said.

“Our highly acclaimed super SUV Urus, in its first full year of production brings further growth in new dimensions, and our super sports cars also delivered excellent results,” he added.

“This has been possible thanks to the team, which I would like to thank for the passion, dedication and competence they invest in their everyday work.”

The super sports car model lines contributed substantial results and count for more than 40 per cent of Lamborghini sales, with the Huracán selling 1,211 units worldwide, including the Huracán Performante and new Huracán EVO.

Lamborghini’s V12 brand icon, the Aventador, and its SVJ variant, maintained high levels of popularity, with 649 examples delivered to customers. The USA remains the Italian supercar company’s biggest market.

Interestingly though, it’s followed by China, ahead of the United Kingdom, Japan and Germany. Growth figures across those markets are exceptionally strong, with a 128 per cent increase in sales in the US alone.

These numbers mean the outlook for Lamborghini continues to be positive and justify its massive investment in the development of production sites for the Urus model line at its Sant’Agata Bolognese Headquarters.

As a final step in that process, the new paint shop for the Urus was opened just days ago. The company confirms its expectation for sustained solid growth for the remainder of 2019.

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