Australia sees Red as BMW launches most powerful M car ever

BMW has officially launched its most powerful M car ever, and it’s heading down under. Set to arrive in Q4 of this year, the XM Label Red packs a whopping 550kW of power thanks to its 430kW V8 and 145kW electric motor.

Utilising the BMW Hybrid system, which draws technology from the setup that made its debut at the 24 hours of Daytona, the combined system spins up over 1000Nm of torque, 280Nm of which comes from the electric powerplant.

Mated to the xDrive all-wheel-drive system, the BMW XM Label Red also features two electronically controlled and continuously adjustable flaps in the sports exhaust system, providing an emotionally rich accompaniment to the engine’s power delivery.

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The 25.7kWh battery on board allows for an impressive 83km of EV only range, and a top speed in EV mode of 140km/h. AC charging is available up to 7.4kW which means a full charge in 4.25 hours at home.

The XM Label Red comes with both the flexible fast charger for home use and the charging cable for public fast charging. This Mode 3 cable also comes in a stylish weekender type bag that has its own carabiner-belt in the boot to keep it from rolling around.

Powering up aside, we can confirm it has a stated 0-100km/h time of 3.8 seconds and given BMW’s long history of understating stats, it’s probably a damn sight faster than that. Average combined fuel consumption is 1.6-litres/100km (claimed).

The M xDrive AWD system has a rear biased setup to aid in agility and is particularly noticeable in 4WD Sport mode. There is also a new 4WD Sand mode on board for driving on the beach or over some dunes.

Inside the 2024 BMW XM Label Red “Edition” (overseas model shown)

You gain an electronically controlled differential lock on the rear axle and the rear wheels power can be distributed 100 per cent to either wheel for some effortless oversteer.

Stylistically as well as technically, the BMW XM Label Red is the first model from BMW M since the iconic M1 (rather than being an upgrade of an existing model). It features muscular proportions and stands out from the standard XM thanks to Toronto Red accents.

The Label Red will come with lightweight 22-inch alloys in Australia, which can be optioned to 23-inch. There are some 50 BMW paint colours to choose from including Urban green, Petrol Mica Metallic, Anglesey Green Metallic and Sepia Metallic.

Production of the BMW XM Label Red will commence in August this year in the United States. An exclusive edition of the BMW XM Label Red, limited to 500 cars globally, will also go into production at the same time.

Known as the BMW XM Label Red Edition, just 30 examples of this model, which features an exterior paint finish in BMW Individual Frozen Carbon Black metallic, will arrive in Australia. It will feature special Toronto Red highlights inside and out as well.

A special plaque under the control display in the interior lets you know the build number. The standard XM Label Red will set you back $344,200 plus on-roads, the the “Edition” version is priced at $349,900 plus on-roads. Both prices are before customisation.

You can configure your own online. If you’re keen on one and need finance, talk to CreditOne.

Dylan Swan
Dylan Swan
IT specialist who loves all things adventure and anything with wheels. Someone who loves a challenge and saying yes to new opportunities.


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