ASBK and Link International partnership continues for sixth year

LINK International will continue their partnership with the mi-bike Motorcycle Insurance Australian Superbike Championship for a sixth consecutive season, with its Motul brand to retain its role as the Presented by Partner in 2021.

Pirelli has also secured the Superbike class sponsorship for the opening round of the mi-bike Motorcycle Insurance Australian Superbike Championship, presented by Motul (ASBK).

Motul and Pirelli are iconic brands synonymous with motorsport the world over and their continued partnership with ASBK has been vital not only for the Championship, but also the hundreds of riders who compete in the Pirelli Superbike, Supersport, Supersport 300 and R3 Cup.

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Link International’s extensive support of the ASBK has also included its multi-year investment with the bLU cRU Oceania Junior Cup through its brands – Motul Oils, Pirelli Tyres, AGV Helmets, and TCX Boots.

Link International began as a small business in 1987 and has grown into a global importer and distributor of leading motorcycle and motorcycle racing products.

Motul is the official lubricant for many major teams and international competitions, including MotoGP and WorldSBK. Pirelli have helped riders claim championship victory the world over, including the official tyre of the FIM Superbike World Championship.

Having world leading suppliers such as Motul and Pirelli support and partner with ASBK further cements the strength and high class racing that the championship produces.

MA CEO, Peter Doyle, said he was thrilled to have Link International continue its support of the ASBK.

“Motorcycling Australia’s partnership with Link International and their brands Motul and Pirelli have been crucial to the success and growth of the ASBK Championship in the last six years,” Mr Doyle said.

“MA and Link International share the same passion and vision for motorcycle racing in Australia and together we have managed to grow the ASBK Championship to now be internationally recognised for its tough and competitive racing.”

Link International general manager Brenden Stoeckert explained that Motul and Link were extremely passionate about its involvement in ASBK 2021.

“This year is shaping up to be a fantastic and exciting series with competitors itching to hit the tracks after a stop start 2020 calendar,” he said.

“Motul have a long history of motorsport involvement and believe in honing and developing its product under the rigors of extreme racing conditions which the ASBK series delivers.”

The 2021 mi-bike Motorcycle Insurance Australian Superbike Championship, presented by Motul, fires into action next week with the Australian All Wheels Race Fest at Phillip Island Grand Prix Circuit, from February 18-21.

Link International ASBK Partnership
Link International ASBK partnership brand Motul
Andrew Jenkin
Andrew Jenkin
Andrew Jenkin is the ride editor at Exhaust Notes Australia, founding editor of Two Wheel Addicts, a contributor at Bike Review and panel judge for Harley Davidson's Breakout Boss competition. Andrew has a love for anything on two wheels whether that be sports, naked or adventure bikes, with a guilty pleasure for cruisers.


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