ALFA Romeo has celebrated its 110th birthday by re-opening the doors of its historic museum in Arese in Italy, giving the public access (at least until Sunday) to a space which features more than 200 vehicles, plus trophies, artwork and engines.
The Alfa Romeo Museum is a true brand center that houses more than 350 historical vehicles (with 150 of those normally hidden from public view), making it the natural venue to celebrate the brand’s 110th anniversary.
As a special gift to all the “Alfisti” fans around the world, Alfa Romeo has opened the museum’s previously private collection. The collection is divided into 18 themed zones, ranging from the brand’s earliest cars, such as the 20/30 ES, to Formula racers.
There’s even Formula 1 and Formula Indy models among them, as well as concept cars like the Caimano and Protéo, prototypes such as the Scrabble and Sprint 6C, and historic sports model RLs, Vittorio Jano’s 6Cs and more recent racing and road cars.
The collection also houses notable power trains, including the 4C 1500 from the 1930s and the Formula 1 Turbo 415Ts. The company also used the opportunity to showcase the new limited-edition Giulia GTA, making its first public appearance.
In addition to opening the museum, Alfa Romeo has created a virtual tour through a series of videos collectively called ‘A Tour of 110 Years’, which have been placed online.
In addition, Swiss luxury watch company Eberhard & Co. is creating a new limited-edition chronograph to pay tribute to the 110th anniversary. A unique timepiece, the chronograph is designed to encompass the sporty and glamorous appeal of Alfa Romeo’s vehicles.
Italian bicycle manufacturer Compagnia Ducale’s contribution is the Alfa Romeo 110th Anniversary e-MTB, an electric mountain bike that combines strength and sportiness with the comfort of assisted pedaling. A range of celebratory clothing will also be available.